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Artist Consultant
Expertise
Branding, Product Marketing, Community Building
Company
Musician Indie Coalition
Musician Indie Coalition | Music Business Education for Independent DIY Artists and Bands
ARTIST BUSINESS DEVELOPMENT: Work one-on-one with independent artists to organize their business, establish their brand, grow/retain their audience and maximize revenue through weekly/ad hoc coaching sessions.
GROWTH OPPORTUNITIES & MEASUREMENT: Work with artists to develop low-cost marketing solutions to launch their music, merch and fan experiences, leveraging TikTok and Instagram. Build newsletter lists and instruct artists on best practices for building and maintaining an engaged customer base at live events and online. Establish KPIs for live shows/digital sales and measure against all promotional efforts to identify maximum efficacy.
LEADERSHIP: Coordinate and host weekly online mastermind workshop with curated community of 1000+ entertainers. Post daily prompts to group forums encouraging discussions and community participation.
